Analysis of Three Documentary Posters/Adverts

 



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Numerical Data and Audience figures

  Numerical & Financial Data   Documentaries have experienced a huge surge in popularity, becoming a staple of streaming platforms and growing over the last two decades. Streaming & Viewership Data: Approximately 70% to 78% of Netflix subscribers watch documentary content. Demand Growth: The demand for documentary content series grew by 142% from 2018 to 2021. Market Share: In the first quarter of 2021, documentary series accounted for 7.4% of US audience attention, up from 6.8% in 2020. By 2024, documentary series accounted for 14.8% of demand in the US. Weekly Reach: Research shows that 72% of viewers watch documentaries at least twice a month. Top documentaries such as Michael Jackson’s This is it (2009) and Fahrenheit (2004) have surpassed the $100 million mark, with some over $200 million, highest grossing. Within modern box office, while many struggle, some high performing documentaries in 2018-2019 such as Free Solo and Apollo 11 grossed £2.4 m...
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