Statement Of Intent

 

For my billboard advertisement project, I will make sure that it will comply to all rules set by the ASA.

Within my coursework, I guarantee that I will not include any harmful or unsafe content such as nudity and excessive violence within my four posters, avoiding any harm and offense to my audience. Also making sure my posters are not socially irresponsible due to the fact a wide variety of people, of any age, will see this poster as it will be on billboards in town and city centres. Linking to the ASA (advertising standards authority), I will make sure to ensure that my four advertisement posters will be responsible, a poster suitable for all ages. My billboard advertisement broadcast time will be after watershed, after 9pm, since my documentary is based around criminals and this may not be suitable for younger children to see.

For my documentary posters to be successful with audiences, it should be represented and portrayed in a positive light so that people will be interested in watching it. I intend to create true crime-based documentary posters, focusing on the dark side of adolescence. This documentary will be based around investigators and criminally charged teenagers, I will aim to represent the investigators in a mysterious way, using expressionless pictures in my posters. I will represent the criminally charged teenagers as upset and angry in the photographs which I will further use in my four posters. I will represent both groups, adults and teenagers and the difference between the two.

My true crime inspired documentary will be primarily targeted at an audience above the age of 13 who are interested in true crime, to make this clear I will only use individuals above the age of 13 within my poster. An example would be photographing teenagers and adults, not photographing young children. This will appeal to individuals between the ages of 14 – 20 years old due to true crime being incredibly popular among the younger generations, creating a secured audience of true crime fans.